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  • Radio re-imagined for the Digital Age

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Ace Digital

Some of the ACE Radio brands go back to the very beginning of broadcasting in Australia.

 

Radio Station 3YB Warrnambool for instance, started life as a portable broadcast station domiciled in a moving train.

 

For the new Corporate Site, ACE Digital's job was to show how ACE has re-imagined their assets in the digital age.

 

As well as focusing on the creation and re-purposing of content across a variety of platforms, the strategy was to showcase the two things that make the ACE Radio Network a unique entity on the media landscape. It's family and people.

 

And while new media (a term that is sounding very old) is talking about storytelling, trust, original content and consumer loyalty as being the pathways of the future, ACE Radio has being delivering all those attributes and more, to their 13 Victorian and Southern NSW stations and some 500,000 listeners who choose to enjoy the lifestyle beyond the rat races of Sydney and Melbourne.

 

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